I live in the gluten-free capital of the world. I can’t go to a single restaurant in this city without seeing “gluten-free” all over the menu. Last month I saw someone selling gluten-free dog treats. Gluten-free’s super-SWPL, and likewise my city’s full of bike paths, farmer’s markets, microbreweries, tea shops, yoga classes, dispensaries, and Priuses, all of which are great to make fun of while being generally good things.
I have a problem with gluten-free, though. Only a small percentage of people who buy gluten-free products actually suffer from celiac; the majority (90%+) are people who think they’re “gluten sensitive.” Here are some symptoms of gluten sensitivity – gas, headaches, fatigue, irritability, depression. If you don’t experience at least one of those every week, you’re not a mammal. A recent study said “a third of the population can be sensitive to gluten or have the potential to be sensitive to it.” That’s great wording; for that matter 100% of the population as the potential to develop cancer. This is starting to sound like an old post of mine; the strategy’s called “scare tactics.” Make them think they’re sensitive to gluten, and they’ll pay a premium for the gluten-free stuff.
Of course, the idea that gluten is bad isn’t wrong, money just fucked it up as usual. There’s a ton of research out there that says avoiding gluten can be good for your health. So here’s how you avoid gluten – you don’t eat grains. You know what’s gluten-free? Meat. Fruits. Vegetables. The PHD. Taking the gluten out of a sugar cookie doesn’t make it a health food, bloggers. The problem isn’t just wheat protein; if I got 1000 calories from white sugar I’d have a headache too.
Gluten-free bread is like fake meat, something else I think is ridiculous. If you give up meat, you give up burgers and hot dogs. If you give up gluten, you give up bread and pasta. Self-discipline is part of a healthy diet. Here’s a nice quote from someone who’s not an idiot:
If you choose to be gluten-free, it’s best to avoid the “Gluten-Free” products as well, because they are often processed, starchy substitutes that are no better than their gluten-containing counterparts.
And gluten-free dog food? All for it. It’s called raw meat.
New Edition – Can You Stand The Rain || 1988/Heart Break
